Welcome to Wave & Willow, a boutique inspired by simplicity, femininity, and the coast.
Our Story
Ten years ago, Charlotte and Maia met at a Wellington waterfront market. Maia was selling her handmade clothing; Charlotte had been searching for exactly that style.
They connected instantly. Over a table by the sea, they created Wave & Willow—more than a store, a place that celebrates women.
Our Name
Wave represents freedom and coastal energy.
Willow represents softness and timeless elegance.
Together: natural simplicity and effortless style.
Fifteen years ago, Charlotte and Maia met at a Wellington waterfront market. A conversation about natural fabrics and coastal inspiration became a partnership. At a table by the sea, Wave & Willow was born.
What started as a dream has become a community.
You've welcomed our pieces into your lives and reminded us why we do this. This milestone belongs to you.
To celebrate, we're hosting our biggest sale yet—our way of saying thank you for being part of our story.
With love and gratitude,
Charlotte & Maia
At Wave & Willow Boutique, you can shop with peace of mind thanks to our 30-day money-back guarantee. Simply return your items within 30 days.
We are offering free shipping throughout New Zealand
If you have any questions, feedback, or concerns about your order, don't worry! Our customer service team is here to assist you.
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