From Friends to Founders

Childhood friends Charlotte and Maia built Wave & Willow on a shared passion for coastal style and timeless beauty. Fifteen years ago, their friendship became a partnership—a brand built on authenticity and the belief that every woman deserves to feel beautiful.

CELEBRATING 15 YEARS OF SERVING THIS WONDERFUL COMMUNITY!

After a quarter-century of incredible memories, we're marking this milestone with our biggest celebration ever! As we honor 15 amazing years together, we're offering one last spectacular thank-you event with savings up to 70% OFF storewide.

Discounts are automatically applied at checkout

Buy more, save more:

  • 10% EXTRA OFF ON 2 ITEMS
  • 15% EXTRA OFF ON 3 ITEMS
  • 20% EXTRA OFF ON 4 ITEMS
  • 25% EXTRA OFF ON 5 ITEMS
50 products
SAVE 61%
Marivelle - Pleated Glamour Dress
$377.00 $147.00 Save 61%
SAVE 50%
ODESSA - Pleated Summer Dress
$356.00 $178.00 Save 50%
SAVE 50%
Nirelle - Sculpted Pleats Dress
$335.00 $168.00 Save 50%
SAVE 55%
Olivara - Elegant Gradient Dress
$419.00 $189.00 Save 55%
SAVE 50%
Orielle - Elegant Tie Dye Dress
$294.00 $147.00 Save 50%
SAVE 57%
Winona - Coastal Vacation Dress
$388.00 $168.00 Save 57%
SAVE 50%
Bixie - Abstract Elegance Dress
$294.00 $147.00 Save 50%
SAVE 50%
Nolie - Elegant High-Slit Dress
$294.00 $147.00 Save 50%
SAVE 50%
Posy - Ethereal Flowy Dress
$314.00 $157.00 Save 50%
SAVE 55%
Edena - Feminine Elegance Dress
$377.00 $168.00 Save 55%
SAVE 55%
Rosalie - Timeless Layer Dress
$377.00 $168.00 Save 55%
SAVE 50%
Sabelle - Graceful Elegance Dress
$294.00 $147.00 Save 50%
SAVE 59%
Aria - Relaxed Maxi Dress
$461.00 $189.00 Save 59%
SAVE 55%
Enya - Modern Elegance Dress
$377.00 $168.00 Save 55%
SAVE 55%
Nalani - Artistic Elegance Dress
$419.00 $189.00 Save 55%
SAVE 54%
Lilienne - Chic Pleated Dress
$461.00 $210.00 Save 54%
SAVE 55%
Sierra - Elegant Cocktail Dress
$419.00 $189.00 Save 55%
SAVE 50%
Diane - Stylish Elegance Dress
$314.00 $157.00 Save 50%
SAVE 50%
Kaelis - Elegant Slit Dress
$335.00 $168.00 Save 50%
SAVE 50%
Xara - Sparkling Maxi Dress
$356.00 $178.00 Save 50%
SAVE 54%
Lovia - Ruffled Midi Dress
$367.00 $168.00 Save 54%
SAVE 50%
Shanela - Allure Keyhole Dress
$335.00 $168.00 Save 50%
SAVE 49%
Julie - Elegant Strapless Maxi Dress
$367.00 $189.00 Save 49%
SAVE 51%
Tara - Glitter Wrap Dress
$367.00 $178.00 Save 51%
SAVE 50%
Lash - Chic Charming Dress
$377.00 $189.00 Save 50%
SAVE 50%
Brisa - Chic V-Neck Dress
$377.00 $189.00 Save 50%
SAVE 50%
Mirae - Lace-Sleeve Dress
$294.00 $147.00 Save 50%
SAVE 50%
Dolly - Midi Dress with Side Slit
$335.00 $168.00 Save 50%