From Friends to Founders

Childhood friends Charlotte and Maia built Wave & Willow on a shared passion for coastal style and timeless beauty. Fifteen years ago, their friendship became a partnership—a brand built on authenticity and the belief that every woman deserves to feel beautiful.

CELEBRATING 15 YEARS OF SERVING THIS WONDERFUL COMMUNITY!

After a quarter-century of incredible memories, we're marking this milestone with our biggest celebration ever! As we honor 15 amazing years together, we're offering one last spectacular thank-you event with savings up to 70% OFF storewide.

Discounts are automatically applied at checkout

Buy more, save more:

  • 10% EXTRA OFF ON 2 ITEMS
  • 15% EXTRA OFF ON 3 ITEMS
  • 20% EXTRA OFF ON 4 ITEMS
  • 25% EXTRA OFF ON 5 ITEMS