It's a clothing shop in Wellington, New Zealand, run by two friends named Maia and Charlotte. They sell comfy, pretty clothes that make women feel good about themselves.

How did it start?

Ten years ago, Charlotte was walking around a market by the beach in Wellington. She saw Maia selling clothes she'd made herself. They started chatting and realized they both loved the same things: natural fabrics, simple designs, and clothes that feel light and breezy like a summer day.
They became friends right away and decided to open a shop together!